Updated December 21, 2015
West Chester Christmas Parade Show airs on QVC December 24, 4pm & 7pm; December 25, 8am, 3pm, & 7pm (subject to change).
West Chester PA — QVC will share a dose of old-fashioned holiday cheer with the nation by broadcasting segments from the 36th annual Mars Drinks Old-Fashioned Christmas Parade Presented by QVC. The show is 60 minutes long and features highlights from one of the country’s most popular holiday spectacles — while giving the rest of America a true taste of West Chester’s spirit. Tune in on Christmas Day and maybe you’ll see yourself in the crowd!
Hosted by the Greater West Chester Chamber of Commerce since 1979, the parade has grown to become one of the most popular events in the region, attracting approximately 35,000 spectators annually.
“The Greater West Chester Chamber of Commerce has been proud to present this festive holiday tradition since 1979,” says Mark Yoder, Chamber president. “It has grown to become one of the most popular events in the region, and we appreciate the tremendous support of sponsors and volunteers.” The colorful “moving show of entertainment” features more than an hour of live entertainment and kicks off with plans for a spectacular production number which will feature 200 performers and pop star Ashlee Keating singing her original song “Ice Kingdom,” according to Yoder.
“It’s hard to believe that our parade is now viewed from coast to coast,” say parade producers Todd Marcocci and Amy Walp of Under the Sun Productions Inc., who volunteer their services to organize the event, “but thanks to QVC’s broadcasts, it can be enjoyed in living rooms of people who once did not know where West Chester, Pennsylvania is located . . . but they do now!”
In addition to nationally acclaimed entertainment groups, parade-goers will be treated to exciting floats, giant character balloons, celebrities, antique cars, and more than a dozen regional high school and college marching bands, culminating with the much-anticipated arrival of Santa. The parade, which follows a one-mile loop through the heart of West Chester’s historic district, loops around Market Street and Gay Street, attracting approximately 35,000 spectators annually.
“West Chester has been QVC’s home for nearly three decades, and the Old-Fashioned Christmas Parade is a community tradition we all look forward to each year,” says Doug Rose, Senior Vice President, Brand and Communications, QVC. “The parade truly brings neighbors together to celebrate the season, and we are excited to participate and share the magic of this event with millions of viewers across the country.”
QVC Program Host Albany Irvin will provide live commentary for the QVC broadcast.QVC Program Hosts Gabrielle Kerr and Mary DeAngelis will emcee the pre-parade festivities, and Carolyn Gracie and Dan Hughes will join 6abc’s Adam Joseph to emcee the parade starting at 7:15 pm. The parade will also feature QVC Program Hosts Mary Beth Roe, Courtney Cason and Elise Ivy.
Parade attendees can visit QVC’s Holiday Tent (located within the Holiday Festival on North High Street) to enjoy free Cheryl’s Cookies while being serenaded by the QVC Singers. The QVC Selfie Station will provide holiday props to capture and share photos (#wcchristmasparade). There will also be opportunities for parade-goers to share their favorite holiday memories and wishes for this year with QVC Program Hosts Jennifer Coffey and Katie McGee, to be aired during portions of QVC’s Christmas Day programming.
More than a dozen high school marching bands vied for a trophy and $5000 in prize money, plus an additional $500 Fan Favorite award, all sponsored by Univest Bank and Trust. The 2013 Grand Champion, Royersford’s Spring-Ford High, will lead the parade as Honor Band, followed by bands from West Chester’s Henderson and Rustin; Avon Grove, Downingtown, Bishop Shanahan, Owen J. Roberts, Chichester, Octorara and Daniel Boone Area High Schools, Jackson Liberty, Marple Newtown, Springfield (DelCo), Pottsgrove and A.I. DuPont.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
* * *
Contact: Malcolm Johnstone