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For this week’s “Business Spotlight” we sat down with Isabelle Marrone, owner of Awaken Permanent Cosmetics, which is located at 8 E Gay Street!


1. Tell me about your store and any particular things you believe make it unique.

At Awaken Permanent Cosmetics, we focus on beauty inside and out. I believe that looking and feeling your best on the outside can help build confidence and bring out your highest potential and power!


2. What services or products do you offer?

My services include:

  • Permanent Makeup (tattoo makeup) – a cosmetic technique that uses a tattoo machine to enhance the features of the face and create long-lasting results.
  • Ombre Brows – creates a shaded brow appearance. The technique uses a small machine to gently insert pigment into the skin and gives your eyebrows a very soft, misty, and natural look.
  • Lip Blush – a natural lip coloring procedure. Choose a subtle or bold look to give the lips more definition and a fuller appearance.
  • Lash Line Enhancement – creates the appearance of wider, enhanced eyes and fuller, darker lashes. A thin black line is placed along the lash line for a long-lasting effect.


3. How long have you been in business?

I’ve been in practice for a while, but I recently opened the business about 4 months ago!


4. What do you love most about being located in West Chester?

The people and the atmosphere. The town has such a great feel and lots of fun things going on.


5. What can you tell me about the culture or atmosphere of your store?

My goal is to create a positive environment, focusing on an enjoyable and comfortable experience for my clients, but also listening to their needs and producing desired results.


6. Is there anything else you would like to share about your store?

I am currently running all my services at a discounted rate! I am at the studio by appointment only, so please visit to book a FREE consultation or follow us on social media @awakenpermanentcosmetics to see examples of my services in action.

About the author : Rebecca Schmidt