The folks at BIG - Diamond Importers & Fine Jewelry understand buying a diamond is an important investment as well as an item of beauty. The promise is to provide you with the expertise you desire to assist in your selection of the perfect diamond. Because BIG is also diamond wholesalers, you can be provided with the highest quality and value at wholesale prices to the public. Unlike internet wholesalers, customers can visit the store and see the quality in person. The priority is to provide customers with experienced, personal service and complete satisfaction.