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West Chester BID uses live streaming to spread awareness for downtown businesses

Malcolm Johnstone (left) and Paul RichardsApril 3, 2018 | submitted article

West Chester, PA - The West Chester Business Improvement District (BID) has partnered with the StreamGeeks to provide live streaming services to small businesses in the downtown area. Helping small businesses in retail, fashion, and food services, the BID has leveraged the power of live streaming on Facebook to increase customer traffic and sales for downtown West Chester businesses.

“This is a great idea that worked out so well," says Malcolm Johnstone, West Chester BID Executive Director. "We are helping small businesses get their word out in a quality fashion.”

Johnstone worked with a live streaming group called StreamGeeks, who host a weekly live broadcast from their downtown West Chester location on Market street. The team put together professional live streams for Old Soul Decor, Tesoro, and Split Rail Tavern over the past few months working with the West Chester BID.

“We are so happy to see our local Main Street organization supporting small business on social media.” says Paul Richards, Chief Streaming Officer for StreamGeeks. “I didn’t realize that the BID team was so well versed in Facebook, audience engagement and social media marketing in general."

“It’s such a beautiful system and we are ahead of the curve in our partnership (with StreamGeeks),” says Johnstone.

Brit at Tesoro“People like Brit, the owner of Tesoro, are going to benefit from this high quality video marketing for a long time,” says Richards. “Once the live stream is over it becomes a core piece of content business owners are able to pin to the top of their business Facebook pages and use for years to come.”

Learn more about these individual case studies at the StreamGeeks project page.

Small Businesses can download StreamGeeks live streaming jump start guide.

Learn more about West Chester Business Improvement District.
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Contact Malcolm Johnstone

 
 

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Call 610.738.3350 or fax 484.843.2250